No Rule Rules

Netflix and the Culture of Reinvention

Book reviews

Written by: Ellen Young

10.12.2020

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Written by: Reed Hastings and Erin Meyer  

Netflix’s Evolution

For those of us with nostalgia for Blockbuster, this book is like salve on a wound. With all that has happened in 2020, it’s tough to comprehend that only ten years ago Blockbuster filed for bankruptcy and Netflix was labeled the villain of this story.  

However, within these pages I learned that Netflix offered to sell to Blockbuster for a mere 50 million USD back in 2000. When Blockbuster declined, Marc Randolph and Reed Hastings (Netflix’s co-founders) were left embarrassed and unsure.  

Nine years later, in 2019, Roma would be nominated for best picture and went on to win three Oscars. It became official. Netflix had changed the game and in fact created a new one. But how? In Reeds own words, “Netflix is different. We have a culture where No Rules Rules.”  

Philosophies and Observations

No Rules Rules brings us insight into one of the most widely successful and recognizable brands to date. This book includes interviews with current and past Netflix employees, and the philosophy behind one of the world’s most inventive and successful companies. 

The contents of these pages provide important observations for those of us who want to further understand why great employees and colleagues leave companies and startups. The philosophies and policies at Netflix are worth investigating and understanding. If you are familiar with the history of the company growth at Netflix, perhaps this book will seem a bit regurgitated for you.  

You Might Also Read

If you don’t have the six to seven hours required to finish this book, check out the article from the Huffington Post regarding one of the many innovative Netflix philosophies written back in 2015, “One Reason for Netflix’s Success – It Treats Employees Like Grownups.”  

If I had to describe this book in one word, that word would be, “noteworthy.” •